Solutions that fix real-world, real-time people challenges.

Everything we build at Glinda is a response to a client request to address something. Real and right now. And when it works (usually does), we offer it broadly.

Solutions that fix
real-world, real-time people challenges.

Everything we build at Glinda is a response to a client request to address something. Real and right now. And when it works (usually does), we offer it broadly.

Problems We Solve

There’s a reason our clients keep bringing us back. Actually, a lot of reasons.

Employee Engagement

Elevate your team from “just doing the job” to feeling genuinely connected, committed, and able to do their best work.

Organizational Culture

Surface and strengthen the beliefs and rituals shaping how your team works. We help you identify wasted effort, hidden strengths, and design nudges for smarter, more positive norms.

“The Wizard of Oz” © 1939 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.

Team Performance

Move from awkward handoffs to real collaboration and healthy accountability. Our science-backed methods help every member play to their strengths and trust the team will catch them if they fall.

Goal Setting and Tracking

No more annual goal-setting that disappears by March. We implement action-focused systems and experiments, keeping objectives visible, shared, and genuinely actionable.

Judgment and 
Decision-Making

Instead of guesswork or groupthink: smarter calls, every time. We train teams to spot the hidden biases and patterns that trip up even experienced leaders using live scenarios, not academic lectures.

Product Engagement

There is always a siren singing product designers to shipwreck. Designing for people as they’d like them to be, rather than for how they are.

Feature Design

Products that make us think, stink. We must reach people while they are in autopilot mode, and we must allow them to stay there. Or else we fail.

User Experience

Trying to “delight users” threatens to anchor designers in a mindset that fundamentally misattributes the purpose of tools: improve outcomes while reducing time and effort. That is delightful.

Onboarding

If your onboarding doesn’t work while users are drinking a glass of wine and watching their favorite shows at the same time, then your onboarding doesn’t work. Don’t worry, we know how to fix it.

Migration

Yes, change is hard. But it’s a lot easier when you know what to do. Remove practical friction and address psychological barriers. People don’t fear change that is easy when they feel safe. We know how to do both.

Sales Growth

Standing out in a saturated market is about more than a sharper pitch. We bring science, structure, and a little creative courage to help your team move deals forward and build relationships that last.

Prospect Engagement

Go beyond cold outreach. We help you craft messages and moments that earn a real response—and foster trust that sticks.

Gaining Access

Find doors you didn’t know were there. We teach inventive, ethically sound ways to reach hard-to-access audiences.

Psychology of Influence

Your team learns persuasion that actually works (and feels good), grounded in authentic needs and long-term outcomes.

Storytelling

Data is forgettable—stories endure. We show you how to use narrative to drive action and unlock the hard “yes.”

Ethical Negotiation

No cheesy tricks. Move from zero-sum games to negotiation strategies built on trust, transparency, and mutual value.

OUR APPROACH

Science + Whimsy

Observable behaviors are the only signal. Everything else is noise. Our clients love us because we deal in signal, exclusively.

SCIENCE

Our approaches are grounded in I/O Psychology and applied behavioral science. We employ experimental design to ensure measurable outcomes.

WHIMSY

It’s a lot easier to get people to do stuff when there is an element of fun, humor, and connection. A huge part of why we are successful is because we are also really fun to be with.

“The Wizard of Oz” © 1939 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.

OUR APPROACH

Science + Whimsy

Observable behaviors are the only signal. Everything else is noise. Our clients love us because we deal in signal, exclusively.

SCIENCE

Our approaches are grounded in I/O Psychology and applied behavioral science. We employ experimental design to ensure measurable outcomes.

WHIMSY

It’s a lot easier to get people to do stuff when there is an element of fun, humor, and connection. A huge part of why we are successful is because we are also really fun to be with.

“The Wizard of Oz” © 1939 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.

In The MEDIA

Our thought leadership is frequently sought in the media

Explore our latest insights on workplace behavior, organizational culture, and evidence-based management featured in leading publications, news sources, radio, and podcasts. There’s no better way to understand our principles, beliefs, and methods than through our media appearances.

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