The behavioral science firm C-suites trust
From employee engagement to AI transformation, we turn psychology research into measurable business results. Definable. Observable. Manageable.
what leaders say
I had sky-high expectations for Jordan and Laura, and they exceeded them. Their contributions to our business have been broader and more impactful than I ever could have imagined, and I want more.”
— Darryl Kelly, CEO
Innovative and nimble, combining best practice and industry experience, and keeping our team engaged and challenged. A tall order, and one that The Glinda Group knocked out of the park!
— Sarah Waite, CHRO
“I’m not going to say anything nice about The Glinda Group because I want them all to myself.”
— Maria Colacurcio, CEO
in the media
Laura Martin is a guest columnist in Psychology Today, while Jordan Birnbaum’s “The Uncertainty Principle” column appears regularly in Psychology Today. The Glinda Group has been featured in national media for its work in organizational psychology.
Most Recent Media Appearances:
Creating Realistic and Achievable Goals
Organizational psychologist Jordan Birnbaum explains why “SMART goals are dumb” and what you need to keep your goals measurable, achievable, and relevant.
How leaders can create a sense of belonging and purpose at work
Recognition is a major motivator for workers. Organizational psychologist Jordan Birnbaum is here to share why leaders need to create a “status”—and what that means for workplace motivation
S.M.A.R.T. Goals Are D.U.M.B.
S.M.A.R.T. Goals” and “Objectives and Key Results” solved for a problem that did not exist, making organizational operations and management worse. We must move from goals to experiments.
Did you know?
They say 95% of AI pilots fail. We don't know if that number is right, but we do know why they fail
Most organizations start AI transformation at the top of Maslow’s hierarchy. That’s backwards. Our psychology-first playbook builds Safety, then Connection, then Confidence, so your team actually adopts the tools you’re investing in.
“2001: A Space Odyssey” © 1968 by Metro-Goldwyn-Mayer Inc. All rights in this Motion Picture Reserved Under International Conventions.
Behavioral science solutions for your toughest challenges
Our behavioral science consulting evaluates underlying context and draws upon social psychology to create customized interventions yielding unambiguous, measurable results.
Employee Engagement
Culture feels stuck. Teams underperform. Goals go unmet. We apply social psychology to unlock intrinsic motivation and improve how your people work together.
Product Engagement
Users churn. Features get ignored. Onboarding stalls. We use behavioral science to reduce friction and drive the adoption your product deserves.
Sales Growth
Deals stall. Prospecting feels random. Pitches don’t land. We turn intuition into evidence-based influence that moves buyers to yes.
THE WORK BEHIND THE RESULTS
T.R.I.A.L. Method
By breaking every goal down into a series of short-term experiments, our approach drives alignment and boosts performance across the organization.
Try Remembering It’s About Learning.
Super Friends
All the Super Friends are engaged with their work because they all have status in the group. The same can be true for your team, and we know how to give it to them. Not through their jobs, but through their roles as teammates.
The Culture Club
“Do as I say, not as I do,” has never been a particularly effective strategy of influence, and yet it’s how most org cultures operate. We know how to address and align the discrepancies between
articulated values and cultural artifacts.
JADM Session
Better group decision-making through behavioral science: you’ll leave this session with collective buy-in on every intended question (or at least agreement on what information is still needed).
The team behind the science
Laura Martin, MBA
CO-Founder, CEO
Co-Founder & CEO Laura translates complex social science research into practical strategies that organizations can actually use. She writes the “Uncertainty Principle” column for Psychology Today and has advised leadership teams across industries on engagement, culture, and change.
Jordan Scott Birnbaum, MA
CO-Founder, Thinker/Doer
Co-Founder Jordan brings decades of experience applying behavioral science to organizational challenges. His frameworks for decision-making and motivation have shaped how teams at companies of all sizes approach their toughest people problems.
Ready to see what behavioral science can do for your organization?
Whether you’re navigating AI adoption, rebuilding culture, or trying to move the needle on engagement, we’ll show you the psychology behind what’s stuck and what to do about it.