Our People Results Would Feel Impossible
If they Weren't So Real
We see the intersection of work, technology, and the human condition with unusual clarity. It’s why we know how to solve even the most complex people problems. It’s not hubris when it’s data.
If they Weren't So Real
Our People Results Would Feel Impossible
We see the intersection of work, technology, and the human condition with unusual clarity. It’s why we know how to solve even the most complex people problems. It’s not hubris when it’s data.
Our Mission
To help the organizations whose missions we support to succeed in their goals and aspirations by solving their hardest people challenges: employees, clients, product users, and prospects.
IT'S NOT MAGIC
We create and deliver tangible solutions: products, workshops, and interventions based on a client’s explicit needs. Sometimes we build from scratch. Sometimes, we use what we’ve already built. Every time, we get results.
HOW WE DO IT?
Between us we have talent, subject matter expertise and an almost unbelievable breadth of experience in all the right places. Applied behavioral science. Industrial / Organizational Psychology. Entrepreneurialism. Product Design. Organizational Culture. Sales and Marketing. When you understand people instinctively, scientifically and academically, it applies everywhere that people are. And it works everywhere that people are.
The Glinda Group Story
Laura and Jordan should not have been friends. We met in a very complex and competitive environment, and ended up pals anyway. Our skill sets were totally complementary, we couldn’t collaborate any better, and we both nerd out on pop culture. So, here we are.
The trust our clients place in us is incredibly rewarding. The trust we place in each other is even better.
Meet the Founders
Laura Martin, MBA
CO-Founder, CEO
Laura’s work is proof that you don’t need a spotlight to create lasting change. She’s helped build teams where people grow, businesses weather storms, and numbers improve by accident because people come first. From her years at Target to her leadership in tech and HR, Laura’s driving ambition has been to make workplaces a little more human, a bit more resilient, and much more fun. She doesn’t have all the answers, but never stops searching for better ones.
Jordan Scott Birnbaum, MA
CO-Founder, Thinker/Doer
Jordan’s current title of Thinker / Doer is an apt description for his career, defined by insatiable curiosity and bias for action. From finance to Internet to hospitality to HR tech, Jordan has always a knack for influencing people and building new things. Despite a lot of accomplishments, all he ever thinks about are the connections.
Our Approach
The only path to a healthy organizational culture is to ensure status for every employee. If it doesn’t come from their job, it can come from their role as a teammate.
Client Retention & Testimonials
There’s a reason our clients keep bringing us back. Actually, a lot of reasons.
“We were clear on our development focus for the year. What was much harder was identifying the right partner to work with—one that is innovative and nimble, could bring best practice and industry experience, and keep our team engaged and challenged. A tall order, and one that the Glinda Group knocked out of the park!”
Sarah Waite, CHRO
Second Harvest Heartland
“I had sky-high expectations for Jordan and Laura, and they exceeded them. Their contributions to our business have been broader and more impactful than I ever could have imagined, and I want more.”
Darryl Kelly, CEO
Aspect Software
“I’m not going to say anything nice about The Glinda Group because I want them all to myself.”
Maria Colacurcio, CEO
Synd.io