Creativity Is Our
Competitive Advantage
We helped define the modern talent market, individually and collaboratively, at the helms of ADP’s Compass and StandOut, respectively. We have designed products that drove positive change at scale, managed teams to build expansive and devoted client rosters, and succeeded in a fabulously broad range of contexts and environments.
Jordan and Laura should not have been friends
Through no doing of their own, they met as professional adversaries. But it didn’t matter. They clicked, and found a way to partner that allowed both sides to grow and thrive. That unlikely partnership revealed extraordinarily complementary skill sets and an unmatched ability to collaborate, leading them here.
But Jordan and Laura found an instant connection. And amidst a chaotic backdrop, they partnered in a way that allowed both products to grow and thrive. Over the years, they became trusted friends and colleagues. Eventually, both moved on, each having their own adventures while staying in touch. Jordan eventually created a consulting practice, applying social science to solve people and business problems. He had success as a solo practitioner, but he realized two things: he needed help growing and managing the business, and he didn’t want to run it, but rather focus on what he loved, thought leadership, and product design.
He knew he needed a CEO, and created a candidate list of one. It was the person who built the best organizational culture he had ever seen, the person whose entire career consisted of taking on new roles and blowing away expectations, and the person with whom he had built one of the most trusting and rewarding work relationships of his life. When Jordan called Laura, he didn’t have to work very hard. Her career was a rocket ship, but it was taking her farther away from what mattered to her. And she begrudgingly agreed with Jordan that it was time for her to be a CEO.
During an early visit to Jordan’s home office in Long Island, NY, Laura explained why she was excited to go on this journey together. “I’ve seen you use behavioral science to improve the lives of people you have never met. You’re like a wizard, but for good.”
“Yeah, like Glinda,” he laughed.
And here we are.
CO-Founder, Thinker/Doer
Meet Jordan
Jordan Scott Birnbaum, MA, is an organizational psychologist, applied behavioral scientist and serial entrepreneur. He was a founding member of Juno Online Services, Inc., owned and ran The Vanguard in Hollywood for a decade, and designed ADP’s Compass, the 2017 HR Tech Product of the Year.
Across hundreds of companies, thousands of leaders and tens of thousands of employees, Compass applied behavioral science to an average participation rate of 90%, coaching e-mails that were read or skimmed on average 70% of the time, and leader scores, as measured by teams, that improved an average of 10%.
Jordan is the author of Psychology Today’s “The Uncertainty Principal – A Fresh Take on Organizational Psychology,” a highly read column through which he shares unique and compelling insights and solutions for the modern workforce. He is frequently interviewed on television, radio, podcasts and in print to discuss his groundbreaking approaches.
CO-Founder, CEO
Meet Laura
Laura Martin, MBA’s career spans leadership roles in HR, Product Management, Client Services, Operations and IT, all while maintaining an unrivaled ability to connect and inspire, leading to extraordinary results.
She spent the first seventeen years of her career at Target, during which time she held many diverse roles, several of which were created or rescoped for her.
At The Marcus Buckingham Company, she built the Client Success team for StandOut and eventually took over Product and Coaching, playing a key role in its acquisition by ADP. She’s been the CHRO for a fast-growing marketing tech company and one of the world’s largest re-insurers.
Laura is renowned for building world class organizational cultures wherever she has been, allowing for achievements such as reducing employee turnover up to 50%, saving millions in process and technology innovations, and launching talent software that reached over 300,000 users globally.
CO-Founder
Meet Laura
With a career spanning Operations, HR, IT, Product Management, and Client Services, Laura is known for her ability to connect people strategy with business strategy. Her achievements include reducing employee turnover by 50%, saving millions through process and technology innovations, and launching talent solutions that reached audiences of over 300,000 globally. She has also guided organizations through complex transitions, including acquisitions and digital transformations, without disrupting client experiences.
Applied Social Science
We evaluate underlying context and draw upon social psychology and behavioral science to create customized interventions yielding unambiguous, measurable results.
for Your Employees
Leadership Development
Creative Problem solving
sales & Marketing development
organizational culture development
for Your Customers
Product and Feature Design
Sales & Marketing collateral
Email Marketing Copy
Website Optimization
Thought leadership In The MEDIA
Social Science Experts Making Waves in Leadership and Business Psychology
Explore our latest insights on workplace behavior, organizational culture, and evidence-based management featured in leading publications, news sources, radio, and podcasts. There’s no better way to understand our principles, beliefs, and methods than through our media appearances.
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